Neil D. Hunt - 02 Mar 2026 Form 4 Insider Report for ROKU, INC (ROKU)

Role
Director
Signature
/s/ Renee Strandness, attorney-in-fact
Issuer symbol
ROKU
Transactions as of
02 Mar 2026
Net transactions value
-$195,401
Form type
4
Filing time
04 Mar 2026, 21:23:25 UTC
Previous filing
04 Feb 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
HUNT NEIL D Director C/O ROKU, INC., 1173 COLEMAN AVE., SAN JOSE /s/ Renee Strandness, attorney-in-fact 04 Mar 2026 0001393571

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ROKU Class A Common Stock Conversion of derivative security +2,000 +26% 9,782 02 Mar 2026 Direct F1
transaction ROKU Class A Common Stock Sale $16,484 -171 -1.7% $96.40 9,611 02 Mar 2026 Direct F2, F3
transaction ROKU Class A Common Stock Sale $81,925 -840 -8.7% $97.53 8,771 02 Mar 2026 Direct F2, F4
transaction ROKU Class A Common Stock Sale $96,991 -989 -11% $98.07 7,782 02 Mar 2026 Direct F2, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction ROKU Employee Stock Option (right to buy) Options Exercise -4,000 -5.9% $0.000000* 63,333 02 Mar 2026 Class B Common Stock 4,000 $8.82 Direct F6
transaction ROKU Class B Common Stock Options Exercise +4,000 +50% $0.000000* 12,000 02 Mar 2026 Class B Common Stock 4,000 Direct F1
transaction ROKU Class B Common Stock Conversion of derivative security -2,000 -17% $0.000000* 10,000 02 Mar 2026 Class A Common Stock 2,000 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
F2 Shares sold pursuant to Mr. Hunt's 10b5-1 plan.
F3 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.86 to $96.71 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.86 to $97.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.87 to $98.44 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 This option is fully vested.