Larry Quinlan - 11 Feb 2025 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Director
Signature
/s/ Larry Quinlan by Russell S. Elmer, Attorney-in-Fact
Issuer symbol
NOW
Transactions as of
11 Feb 2025
Net transactions value
-$419,339
Form type
4
Filing time
12 Feb 2025, 16:55:59 UTC
Previous filing
05 Feb 2025
Next filing
27 May 2025

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale $26,128 -26 -1.5% $1004.93 1,711 11 Feb 2025 Direct F1
transaction NOW Common Stock Sale $27,169 -27 -1.6% $1006.25 1,684 11 Feb 2025 Direct F1
transaction NOW Common Stock Sale $57,455 -57 -3.4% $1007.98 1,627 11 Feb 2025 Direct F1, F2, F3
transaction NOW Common Stock Sale $137,243 -136 -8.4% $1009.14 1,491 11 Feb 2025 Direct F1, F2, F4
transaction NOW Common Stock Sale $15,152 -15 -1% $1010.11 1,476 11 Feb 2025 Direct F1
transaction NOW Common Stock Sale $27,321 -27 -1.8% $1011.89 1,449 11 Feb 2025 Direct F1, F2, F5
transaction NOW Common Stock Sale $47,610 -47 -3.2% $1012.98 1,402 11 Feb 2025 Direct F1, F2, F6
transaction NOW Common Stock Sale $27,378 -27 -1.9% $1014.00 1,375 11 Feb 2025 Direct F1
transaction NOW Common Stock Sale $29,452 -29 -2.1% $1015.57 1,346 11 Feb 2025 Direct F1, F2, F7
transaction NOW Common Stock Sale $24,432 -24 -1.8% $1018.00 1,322 11 Feb 2025 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on November 1, 2024.
F2 Represents the aggregate of sales effected on the same day at different prices.
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,007.82 to $1,008.65 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,008.96 to $1,009.31 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,011.87 to $1,012.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,012.93 to $1,013.03 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,015.00 to $1,015.59 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.