Paul John Smith - Nov 12, 2024 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Signature
/s/ Paul John Smith by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
Nov 12, 2024
Transactions value $
-$5,174,194
Form type
4
Date filed
11/14/2024, 05:38 PM
Previous filing
Nov 12, 2024
Next filing
Nov 18, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$719K -699 -9.27% $1,028.04 6.85K Nov 12, 2024 Direct F1, F2, F3
transaction NOW Common Stock Sale -$343K -333 -4.86% $1,029.76 6.51K Nov 12, 2024 Direct F1, F2, F4
transaction NOW Common Stock Sale -$178K -172 -2.64% $1,035.44 6.34K Nov 12, 2024 Direct F1, F2, F5
transaction NOW Common Stock Sale -$216K -208 -3.28% $1,036.53 6.13K Nov 12, 2024 Direct F1, F2, F6
transaction NOW Common Stock Sale -$160K -154 -2.51% $1,037.60 5.98K Nov 12, 2024 Direct F1, F2, F7
transaction NOW Common Stock Sale -$531K -510 -8.53% $1,040.60 5.47K Nov 12, 2024 Direct F1, F2, F8
transaction NOW Common Stock Sale -$129K -124 -2.27% $1,041.54 5.34K Nov 12, 2024 Direct F1, F2, F9
transaction NOW Common Stock Sale -$309K -296 -5.54% $1,043.13 5.05K Nov 12, 2024 Direct F1, F2, F10
transaction NOW Common Stock Sale -$117K -112 -2.22% $1,044.51 4.94K Nov 12, 2024 Direct F1, F2, F11
transaction NOW Common Stock Sale -$46K -44 -0.89% $1,045.83 4.89K Nov 12, 2024 Direct F1
transaction NOW Common Stock Sale -$680K -649 -13.27% $1,047.58 4.24K Nov 12, 2024 Direct F1, F2, F12
transaction NOW Common Stock Sale -$414K -395 -9.31% $1,049.28 3.85K Nov 12, 2024 Direct F1, F2, F13
transaction NOW Common Stock Sale -$1.1M -1.05K -27.16% $1,050.70 2.8K Nov 12, 2024 Direct F1, F2, F14
transaction NOW Common Stock Sale -$105K -100 -3.57% $1,051.33 2.7K Nov 12, 2024 Direct F1
transaction NOW Common Stock Options Exercise $0 +227 +8.4% $0.00 2.93K Nov 12, 2024 Direct
transaction NOW Common Stock Sale -$130K -124 -4.23% $1,049.35 2.81K Nov 13, 2024 Direct F15

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction NOW Restricted Stock Units Options Exercise $0 -227 -16.63% $0.00 1.14K Nov 12, 2024 Common Stock 227 Direct F16, F17
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 13, 2024.
F2 Represents the aggregate of sales effected on the same day at different prices.
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,028.03 to $1,028.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,029.07 to $1,029.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,035.43 to $1,035.44 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,036.52 to $1,036.53 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,037.59 to $1,037.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,040.03 to $1,040.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F9 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,041.53 to $1,041.54 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F10 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,043.12 to $1,043.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F11 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,044.50 to $1,044.51 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F12 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,047.29 to $1,048.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F13 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,048.78 to $1,049.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F14 Represents the weighted average sales price per share. The shares sold at prices ranging from $1,050.28 to $1,050.87 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F15 Shares sold to cover tax obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Issuer's election under its 2012 and 2021 Equity Incentive Plans, and does not represent a discretionary trade by the Reporting Person.
F16 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F17 The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 12, 2022, and subject to the continued service of the Reporting Person on each vesting date.