Jacqueline P. Canney - Oct 15, 2024 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Signature
/s/ Jacqueline P. Canney by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
Oct 15, 2024
Transactions value $
-$669,856
Form type
4
Date filed
10/17/2024, 04:54 PM
Previous filing
Aug 22, 2024
Next filing
Nov 7, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Options Exercise $0 +723 +23.89% $0.00 3.75K Oct 15, 2024 Direct
transaction NOW Common Stock Tax liability -$343K -370 -9.87% $927.96 3.38K Oct 15, 2024 Direct F1
transaction NOW Common Stock Sale -$327K -353 -10.44% $924.96 3.03K Oct 16, 2024 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction NOW Restricted Stock Units Options Exercise $0 -723 -24.97% $0.00 2.17K Oct 15, 2024 Common Stock 723 Direct F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
F2 The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2024.
F3 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F4 The restricted stock units vest as to one-fourth (1/4th) of the total shares on July 15, 2022 and thereafter shall vest in equal quarterly installments over the next three (3) years, and subject to the continued service of the Reporting Person on each vesting date.