Russell S. Elmer - May 1, 2023 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Signature
/s/ Russell S. Elmer
Stock symbol
NOW
Transactions as of
May 1, 2023
Transactions value $
-$3,557,393
Form type
4
Date filed
5/2/2023, 07:43 PM
Previous filing
Feb 22, 2023
Next filing
May 9, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$3.56M -7.8K -65.83% $456.31 4.05K May 1, 2023 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 21, 2023.