Frederic B. Luddy - Jul 7, 2021 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Director
Signature
/s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
Jul 7, 2021
Transactions value $
-$9,241,228
Form type
4
Date filed
7/8/2021, 04:52 PM
Previous filing
Jun 10, 2021
Next filing
Aug 2, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$87.5K -158 -0.05% $553.81 327K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F3
transaction NOW Common Stock Sale -$202K -364 -0.11% $555.40 327K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F4
transaction NOW Common Stock Sale -$656K -1.18K -0.36% $556.75 326K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F5
transaction NOW Common Stock Sale -$527K -946 -0.29% $557.55 325K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F6
transaction NOW Common Stock Sale -$972K -1.74K -0.54% $558.96 323K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F7
transaction NOW Common Stock Sale -$1.57M -2.8K -0.87% $560.12 320K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F8
transaction NOW Common Stock Sale -$2.35M -4.19K -1.31% $560.96 316K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F9
transaction NOW Common Stock Sale -$1.82M -3.24K -1.02% $561.88 313K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F10
transaction NOW Common Stock Sale -$214K -381 -0.12% $562.80 312K Jul 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F11
transaction NOW Common Stock Sale -$89K -160 -0.35% $556.51 46K Jul 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F12
transaction NOW Common Stock Sale -$60.8K -109 -0.24% $557.75 45.9K Jul 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F13
transaction NOW Common Stock Sale -$68.8K -123 -0.27% $559.00 45.8K Jul 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F14
transaction NOW Common Stock Sale -$274K -489 -1.07% $560.46 45.3K Jul 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F15
transaction NOW Common Stock Sale -$294K -524 -1.16% $561.42 44.8K Jul 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F16
transaction NOW Common Stock Sale -$53.5K -95 -0.21% $562.76 44.7K Jul 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F17
holding NOW Common Stock 1.52K Jul 7, 2021 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F2 Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $553.61 to $553.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $555.07 to $555.855 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $556.31 to $557.295 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $557.35 to $558.325 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $558.49 to $559.32 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $559.495 to $560.46 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F9 Represents the weighted average sales price per share. The shares sold at prices ranging from $560.50 to $561.44 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F10 Represents the weighted average sales price per share. The shares sold at prices ranging from $561.52 to $562.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F11 Represents the weighted average sales price per share. The shares sold at prices ranging from $562.59 to $563.02 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F12 Represents the weighted average sales price per share. The shares sold at prices ranging from $556.20 to $556.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F13 Represents the weighted average sales price per share. The shares sold at prices ranging from $557.62 to $558.285 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F14 Represents the weighted average sales price per share. The shares sold at prices ranging from $558.91 to $559.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F15 Represents the weighted average sales price per share. The shares sold at prices ranging from $559.92 to $560.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F16 Represents the weighted average sales price per share. The shares sold at prices ranging from $560.98 to $561.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F17 Represents the weighted average sales price per share. The shares sold at prices ranging from $562.09 to $562.83 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.