Frederic B. Luddy - May 7, 2021 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Director
Signature
/s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
May 7, 2021
Transactions value $
-$7,992,892
Form type
4
Date filed
5/11/2021, 04:07 PM
Next filing
Jun 8, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$348K -733 -0.21% $475.30 357K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F3
transaction NOW Common Stock Sale -$323K -678 -0.19% $476.64 356K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F4
transaction NOW Common Stock Sale -$217K -455 -0.13% $477.81 356K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F5
transaction NOW Common Stock Sale -$337K -703 -0.2% $479.45 355K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F6
transaction NOW Common Stock Sale -$131K -272 -0.08% $480.09 355K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F7
transaction NOW Common Stock Sale -$481K -998 -0.28% $481.62 354K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F8
transaction NOW Common Stock Sale -$752K -1.56K -0.44% $482.63 352K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F9
transaction NOW Common Stock Sale -$917K -1.9K -0.54% $483.76 350K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F10
transaction NOW Common Stock Sale -$104K -215 -0.06% $484.37 350K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F11
transaction NOW Common Stock Sale -$196K -404 -0.12% $485.74 350K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F12
transaction NOW Common Stock Sale -$145K -298 -0.09% $486.91 349K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F13
transaction NOW Common Stock Sale -$701K -1.44K -0.41% $488.23 348K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F14
transaction NOW Common Stock Sale -$829K -1.69K -0.49% $489.32 346K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F15
transaction NOW Common Stock Sale -$598K -1.22K -0.35% $490.59 345K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F16
transaction NOW Common Stock Sale -$674K -1.37K -0.4% $491.65 344K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F17
transaction NOW Common Stock Sale -$364K -740 -0.22% $492.28 343K May 7, 2021 by Frederic B. Luddy Family Trust F1, F2, F18
transaction NOW Common Stock Sale -$164K -332 -0.1% $493.40 342K May 7, 2021 by Frederic B. Luddy Family Trust F1
transaction NOW Common Stock Sale -$41.8K -88 -0.18% $475.49 49.1K May 7, 2021 by Luddy Family Dynasty Trust LLC F1
transaction NOW Common Stock Sale -$33K -69 -0.14% $477.82 49K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F19
transaction NOW Common Stock Sale -$47.4K -99 -0.2% $479.25 48.9K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F20
transaction NOW Common Stock Sale -$5.76K -12 -0.02% $479.93 48.9K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F21
transaction NOW Common Stock Sale -$84.8K -176 -0.36% $481.63 48.8K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F22
transaction NOW Common Stock Sale -$42.9K -89 -0.18% $482.08 48.7K May 7, 2021 by Luddy Family Dynasty Trust LLC F1
transaction NOW Common Stock Sale -$108K -223 -0.46% $483.86 48.4K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F23
transaction NOW Common Stock Sale -$21.9K -45 -0.09% $485.59 48.4K May 7, 2021 by Luddy Family Dynasty Trust LLC F1
transaction NOW Common Stock Sale -$43.9K -90 -0.19% $487.51 48.3K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F24
transaction NOW Common Stock Sale -$74.8K -153 -0.32% $488.82 48.2K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F25
transaction NOW Common Stock Sale -$44.1K -90 -0.19% $489.71 48.1K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F26
transaction NOW Common Stock Sale -$123K -251 -0.52% $491.07 47.8K May 7, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F27
transaction NOW Common Stock Sale -$40.4K -82 -0.17% $492.17 47.7K May 7, 2021 by Luddy Family Dynasty Trust LLC F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F2 Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $474.81 to $475.79 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $476.46 to $476.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $477.54 to $478.11 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $478.78 to $479.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $479.98 to $480.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $481.10 to $482.06 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F9 Represents the weighted average sales price per share. The shares sold at prices ranging from $482.20 to $483.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F10 Represents the weighted average sales price per share. The shares sold at prices ranging from $483.29 to $484.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F11 Represents the weighted average sales price per share. The shares sold at prices ranging from $484.30 to $484.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F12 Represents the weighted average sales price per share. The shares sold at prices ranging from $485.34 to $486.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F13 Represents the weighted average sales price per share. The shares sold at prices ranging from $486.64 to $487.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F14 Represents the weighted average sales price per share. The shares sold at prices ranging from $487.82 to $488.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F15 Represents the weighted average sales price per share. The shares sold at prices ranging from $488.89 to $489.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F16 Represents the weighted average sales price per share. The shares sold at prices ranging from $489.97 to $490.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F17 Represents the weighted average sales price per share. The shares sold at prices ranging from $491.095 to $491.97 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F18 Represents the weighted average sales price per share. The shares sold at prices ranging from $492.10 to $492.985 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F19 Represents the weighted average sales price per share. The shares sold at prices ranging from $477.615 to $478.245 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F20 Represents the weighted average sales price per share. The shares sold at prices ranging from $478.825 to $479.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F21 Represents the weighted average sales price per share. The shares sold at prices ranging from $479.92 to $479.935 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F22 Represents the weighted average sales price per share. The shares sold at prices ranging from $481.055 to $481.955 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F23 Represents the weighted average sales price per share. The shares sold at prices ranging from $483.39 to $484.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F24 Represents the weighted average sales price per share. The shares sold at prices ranging from $487.005 to $487.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F25 Represents the weighted average sales price per share. The shares sold at prices ranging from $488.22 to $489.065 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F26 Represents the weighted average sales price per share. The shares sold at prices ranging from $489.29 to $490.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F27 Represents the weighted average sales price per share. The shares sold at prices ranging from $490.80 to $491.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Remarks:

Form 1 of 2