David A. Schwarzbach - Sep 15, 2023 Form 4 Insider Report for YELP INC (YELP)

Signature
/s/ Elizabeth Prosser, Attorney-in-Fact
Stock symbol
YELP
Transactions as of
Sep 15, 2023
Transactions value $
-$119,323
Form type
4
Date filed
9/19/2023, 04:46 PM
Previous filing
Aug 22, 2023
Next filing
Oct 18, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Sale -$119K -2.75K -1.25% $43.39 217K Sep 15, 2023 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 28, 2023.