Jeremy Stoppelman - 26 Jan 2026 Form 4 Insider Report for YELP INC (YELP)

Role
Chief Executive Officer, Director
Signature
/s/ Vanessa J. Oh, Attorney-in-Fact
Issuer symbol
YELP
Transactions as of
26 Jan 2026
Net transactions value
-$664,934
Form type
4
Filing time
28 Jan 2026, 16:57:49 UTC
Previous filing
23 Jan 2026
Next filing
02 Feb 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Stoppelman Jeremy Chief Executive Officer, Director C/O YELP INC., 350 MISSION STREET, 10TH FLOOR, SAN FRANCISCO /s/ Vanessa J. Oh, Attorney-in-Fact 28 Jan 2026 0001541476

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Options Exercise $614,100 +30,000 +4% $20.47 786,458 26 Jan 2026 Direct
transaction YELP Common Stock Sale $853,650 -30,000 -3.8% $28.46 756,458 26 Jan 2026 Direct F1, F2
transaction YELP Common Stock Options Exercise $614,100 +30,000 +4% $20.47 786,458 27 Jan 2026 Direct
transaction YELP Common Stock Sale $777,772 -28,437 -3.6% $27.35 758,021 27 Jan 2026 Direct F1, F3
transaction YELP Common Stock Sale $44,062 -1,563 -0.21% $28.19 756,458 27 Jan 2026 Direct F1, F4
transaction YELP Common Stock Options Exercise $614,100 +30,000 +4% $20.47 786,458 28 Jan 2026 Direct
transaction YELP Common Stock Sale $831,750 -30,000 -3.8% $27.72 756,458 28 Jan 2026 Direct F1, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction YELP Stock Option (Right to Buy) Options Exercise $0 -30,000 -12% $0.000000 216,200 26 Jan 2026 Common Stock 30,000 $20.47 Direct F6
transaction YELP Stock Option (Right to Buy) Options Exercise $0 -30,000 -14% $0.000000 186,200 27 Jan 2026 Common Stock 30,000 $20.47 Direct F6
transaction YELP Stock Option (Right to Buy) Options Exercise $0 -30,000 -16% $0.000000 156,200 28 Jan 2026 Common Stock 30,000 $20.47 Direct F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 19, 2025.
F2 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.86 to $28.76, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F3 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.98 to $27.94, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F4 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $28 to $28.375, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F5 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.355 to $27.95, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F6 Fully vested.