Dan Jedda - 13 Jun 2025 Form 4 Insider Report for YELP INC (YELP)

Role
Director
Signature
/s/ Vanessa J. Oh, Attorney-in-Fact
Issuer symbol
YELP
Transactions as of
13 Jun 2025
Net transactions value
-$99,678
Form type
4
Filing time
16 Jun 2025, 17:02:16 UTC
Previous filing
04 Jun 2025
Next filing
18 Jun 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Jedda Dan Director C/O YELP INC., 350 MISSION STREET, 10TH FLOOR, SAN FRANCISCO /s/ Vanessa J. Oh, Attorney-in-Fact 16 Jun 2025 0001834902

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Award $0 +6,990 +49% $0.000000 21,358 13 Jun 2025 Direct F1
transaction YELP Common Stock Sale $99,678 -2,794 -13% $35.68 18,564 16 Jun 2025 Direct F2, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents the grant of restricted stock units that vest on the earlier of (a) one year from the date of grant or (b) the date of the Issuer's next annual meeting of stockholders.
F2 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on March 6, 2025.
F3 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $35.32 to $35.84, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.