Robert DeMartini - 26 Jun 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief Executive Officer, Director
Signature: /s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol: PRPL
Transactions as of: 26 Jun 2024
Net transactions value: +$203,656
Form type: 4
Filing time: 28 Jun 2024, 18:14:48 UTC
Previous filing: 21 Jun 2024
Next filing: 18 Mar 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Purchase	$50,280	+51,061	+11%	$0.9847	514,730	26 Jun 2024	Direct
transaction	PRPL	Class A Common Stock	Purchase	$10,224	+10,105	+2%	$1.01	524,835	27 Jun 2024	Direct
transaction	PRPL	Class A Common Stock	Purchase	$143,152	+138,834	+26%	$1.03	663,669	28 Jun 2024	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions on June 28, 2024, at prices ranging from $1.0109 to $1.04, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

Content

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions on June 28, 2024, at prices ranging from $1.0109 to $1.04, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).