Robert DeMartini - Jun 26, 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief Executive Officer, Director
Signature: /s/ Tricia McDermott, Attorney-in-Fact
Stock symbol: PRPL
Transactions as of: Jun 26, 2024
Transactions value $: $203,656
Form type: 4
Date filed: 6/28/2024, 06:14 PM
Previous filing: Jun 21, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Purchase	$50.3K	+51.1K	+11.01%	$0.98	515K	Jun 26, 2024	Direct
transaction	PRPL	Class A Common Stock	Purchase	$10.2K	+10.1K	+1.96%	$1.01	525K	Jun 27, 2024	Direct
transaction	PRPL	Class A Common Stock	Purchase	$143K	+139K	+26.45%	$1.03	664K	Jun 28, 2024	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions on June 28, 2024, at prices ranging from $1.0109 to $1.04, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

Content

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions on June 28, 2024, at prices ranging from $1.0109 to $1.04, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).