Jack Roddy - 15 Mar 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief People Officer
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
15 Mar 2024
Net transactions value
-$10,254
Form type
4
Filing time
19 Mar 2024, 16:01:50 UTC
Previous filing
14 Mar 2025
Next filing
21 Jun 2024
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +10,665 +37% 39,684 15 Mar 2024 Direct F1
transaction PRPL Class A Common Stock Tax liability $4,934 -3,163 -8% $1.56 36,521 15 Mar 2024 Direct
transaction PRPL Class A Common Stock Options Exercise +11,499 +31% 48,020 15 Mar 2024 Direct F1
transaction PRPL Class A Common Stock Tax liability $5,320 -3,410 -7.1% $1.56 44,610 15 Mar 2024 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -10,665 -50% $0.000000 10,666 15 Mar 2024 Class A Common Stock 10,665 Direct F2
transaction PRPL Restricted Stock Units Options Exercise $0 -11,499 -33% $0.000000 22,999 15 Mar 2024 Class A Common Stock 11,499 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.