Jeffery Scott Kerby - 15 Mar 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief of Owned Retail
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
15 Mar 2024
Net transactions value
-$4,916
Form type
4
Filing time
19 Mar 2024, 16:00:52 UTC
Previous filing
22 Jun 2023
Next filing
21 Jun 2024
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +9,185 +23% 48,612 15 Mar 2024 Direct F1
transaction PRPL Class A Common Stock Tax liability $4,916 -3,151 -6.5% $1.56 45,461 15 Mar 2024 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -9,185 -33% $0.000000 18,372 15 Mar 2024 Class A Common Stock 9,185 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Remarks:

Exhibit 24 Power of Attorney