Tricia McDermott - 14 Mar 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Award	$0	+108,024		$0.000000	108,024	14 Mar 2024	Class A Common Stock	108,024		Direct	F1
transaction	PRPL	Performance Stock Units	Award	$0	+200,617		$0.000000	200,617	14 Mar 2024	Class A Common Stock	200,617		Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Id	Content
F1	Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F2	Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.