Todd E. Vogensen - Mar 14, 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Financial Officer
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Mar 14, 2024
Transactions value $
$0
Form type
4
Date filed
3/14/2024, 05:43 PM
Previous filing
Oct 17, 2023
Next filing
Jun 21, 2024

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Award $0 +130K $0.00 130K Mar 14, 2024 Class A Common Stock 130K Direct F1
transaction PRPL Performance Stock Units Award $0 +241K $0.00 241K Mar 14, 2024 Class A Common Stock 241K Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F2 Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 14, 2027. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 14, 2027.

Remarks:

Exhibit 24 Power of Attorney