Robert DeMartini - Mar 25, 2023 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: CEO, Director
Signature: /s/ Casey K. McGarvey, Attorney-in-Fact
Stock symbol: PRPL
Transactions as of: Mar 25, 2023
Transactions value $: $0
Form type: 4
Date filed: 3/27/2023, 04:02 PM
Previous filing: Jun 13, 2022
Next filing: May 1, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Options Exercise		+111K	+468.2%		135K	Mar 25, 2023	Direct	F1
transaction	PRPL	Class A Common Stock	Options Exercise		+55.2K	+40.8%		190K	Mar 25, 2023	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	-111K	-100%	$0.00^*	0	Mar 25, 2023	Class A Common Stock	111K		Direct	F1, F2
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	-55.2K	-59.01%	$0.00	38.3K	Mar 25, 2023	Class A Common Stock	55.2K		Direct	F1, F3

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.
F2	On March 25, 2022, the reporting person was granted 111,470 restricted stock snits. All the restricted stock units vested on March 25, 2023.
F3	On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 55,196 vested on March 25, 2023. The remaining 38,334 restricted stock units will vest on March 25, 2024.