Jack Roddy - 15 Mar 2023 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief People Officer
Signature: /s/ Casey K. McGarvey, Attorney-in-Fact
Issuer symbol: PRPL
Transactions as of: 15 Mar 2023
Net transactions value: $0
Form type: 4
Filing time: 16 Mar 2023, 17:47:12 UTC
Previous filing: 27 Oct 2022
Next filing: 01 May 2023
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Options Exercise		+10,665	+66%		26,842	15 Mar 2023	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	+10,665	+100%	$0.000000	21,331	15 Mar 2023	Class A Common Stock	10,665		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2	On May 26, 2022, the reporting person was granted 31,996 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-third on March 15, 2024; and one-third on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.