Verdi Ray White III - 15 Mar 2022 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief Retail Officer
Signature: /s/ Casey K. McGarvey, Attorney-in-Fact
Issuer symbol: PRPL
Transactions as of: 15 Mar 2022
Net transactions value: -$1,900
Form type: 4
Filing time: 17 Mar 2022, 16:00:22 UTC
Previous filing: 03 Sep 2021
Next filing: 31 May 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Options Exercise		+804			804	15 Mar 2022	Direct	F1
transaction	PRPL	Class A Common Stock	Tax liability	$1,900	-279	-35%	$6.81	525	15 Mar 2022	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	+804	+100%	$0.000000	1,608	11 Aug 2021	Class A Common Stock	804		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2	On August 11, 2021, the reporting person was granted 2,412 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.