Russell Diez-Canseco - Dec 12, 2023 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Role
President and CEO, Director
Signature
/s/ Jason Minio, Attorney-in-Fact
Stock symbol
VITL
Transactions as of
Dec 12, 2023
Transactions value $
-$293,415
Form type
4
Date filed
12/14/2023, 05:10 PM
Previous filing
Nov 17, 2023
Next filing
Dec 28, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VITL Common Stock Options Exercise $2.53K +778 +0.38% $3.25 206K Dec 12, 2023 Direct
transaction VITL Common Stock Options Exercise $98.2K +26.7K +12.97% $3.67 233K Dec 12, 2023 Direct
transaction VITL Common Stock Sale -$388K -25.7K -11.02% $15.12 207K Dec 12, 2023 Direct F1, F2
transaction VITL Common Stock Sale -$6.3K -418 -0.2% $15.06 207K Dec 13, 2023 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -778 -6.38% $0.00 11.4K Dec 12, 2023 Common Stock 778 $3.25 Direct F3
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -26.7K -12.07% $0.00 195K Dec 12, 2023 Common Stock 26.7K $3.67 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.02 to $15.38 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3 Fully vested.