David R. Pickles - Sep 30, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Technology Officer, Director
Signature: /s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Stock symbol: TTD
Transactions as of: Sep 30, 2023
Transactions value $: $0
Form type: 4
Date filed: 10/3/2023, 07:03 PM
Previous filing: Aug 17, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Disposed to Issuer	$0	-13.2K	-2.53%	$0.00	507K	Sep 30, 2023	Direct	F1
transaction	TTD	Class A Common Stock	Disposed to Issuer	$0	-10.1K	-1.99%	$0.00	497K	Sep 30, 2023	Direct	F2
transaction	TTD	Class A Common Stock	Disposed to Issuer	$0	-15.7K	-3.15%	$0.00	482K	Sep 30, 2023	Direct	F3
transaction	TTD	Class A Common Stock	Disposed to Issuer	$0	-35.1K	-7.29%	$0.00	446K	Sep 30, 2023	Direct	F4
transaction	TTD	Class A Common Stock	Disposed to Issuer	$0	-55.9K	-12.53%	$0.00	391K	Sep 30, 2023	Direct	F5

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

David R. Pickles is no longer subject to Section 16 filing requirements. Form 4 or Form 5 obligations may continue.

Explanation of Responses:

Id	Content
F1	The related shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.
F2	The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.
F3	The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 28, 2021, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.
F4	The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 26, 2022, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.
F5	The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.