David R. Pickles - 15 Aug 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Issuer symbol
TTD
Transactions as of
15 Aug 2023
Transactions value $
-$457,246
Form type
4
Filing time
17 Aug 2023, 18:17:37 UTC
Previous filing
01 Jun 2023
Next filing
03 Oct 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$123K -1.67K -0.32% $73.69 525K 15 Aug 2023 Direct F1
transaction TTD Class A Common Stock Tax liability -$81.5K -1.11K -0.21% $73.69 524K 15 Aug 2023 Direct F2
transaction TTD Class A Common Stock Tax liability -$117K -1.58K -0.3% $73.69 522K 15 Aug 2023 Direct F3
transaction TTD Class A Common Stock Tax liability -$136K -1.85K -0.35% $73.69 521K 15 Aug 2023 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F2 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 26, 2022.
F4 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 24, 2023.