David R. Pickles - Aug 15, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Stock symbol
TTD
Transactions as of
Aug 15, 2023
Transactions value $
-$457,246
Form type
4
Date filed
8/17/2023, 06:17 PM
Previous filing
Jun 1, 2023
Next filing
Oct 3, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$123K -1.67K -0.32% $73.69 525K Aug 15, 2023 Direct F1
transaction TTD Class A Common Stock Tax liability -$81.5K -1.11K -0.21% $73.69 524K Aug 15, 2023 Direct F2
transaction TTD Class A Common Stock Tax liability -$117K -1.58K -0.3% $73.69 522K Aug 15, 2023 Direct F3
transaction TTD Class A Common Stock Tax liability -$136K -1.85K -0.35% $73.69 521K Aug 15, 2023 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F2 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 26, 2022.
F4 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 24, 2023.