David R. Pickles - Mar 30, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Stock symbol
TTD
Transactions as of
Mar 30, 2023
Transactions value $
-$69,873,190
Form type
4
Date filed
4/3/2023, 08:09 PM
Previous filing
Mar 29, 2023
Next filing
Apr 19, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Conversion of derivative security $0 +473K +100.53% $0.00 944K Mar 30, 2023 Direct
transaction TTD Class A Common Stock Sale -$27.7M -459K -48.64% $60.24 485K Mar 30, 2023 Direct F1, F2
transaction TTD Class A Common Stock Sale -$859K -14.1K -2.9% $61.09 471K Mar 30, 2023 Direct F1, F3
transaction TTD Class A Common Stock Conversion of derivative security $0 +680K +144.3% $0.00 1.15M Mar 31, 2023 Direct
transaction TTD Class A Common Stock Sale -$33M -544K -47.25% $60.64 607K Mar 31, 2023 Direct F1, F4
transaction TTD Class A Common Stock Sale -$8.31M -136K -22.41% $61.11 471K Mar 31, 2023 Direct F1, F5
transaction TTD Class A Common Stock Options Exercise $54K +2.05K +0.44% $26.33 473K Apr 3, 2023 Direct
transaction TTD Class A Common Stock Sale -$123K -2.05K -0.43% $60.00 471K Apr 3, 2023 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Class B Common Stock Conversion of derivative security $0 -473K -21.99% $0.00 1.68M Mar 30, 2023 Class A Common Stock 473K $0.00 Direct F6
transaction TTD Class B Common Stock Conversion of derivative security $0 -680K -40.46% $0.00 1M Mar 31, 2023 Class A Common Stock 680K $0.00 Direct F6
transaction TTD Employee Stock Option (Right to buy) Options Exercise $0 -2.05K -11.07% $0.00 16.5K Apr 3, 2023 Class A Common Stock 2.05K $26.33 Direct F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on February 21, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.05 to $61.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.995, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.00 to $61.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F7 The option was granted on December 1, 2019, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.