David R. Pickles - Mar 27, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Stock symbol
TTD
Transactions as of
Mar 27, 2023
Transactions value $
-$26,121,278
Form type
4
Date filed
3/29/2023, 08:00 PM
Previous filing
Feb 17, 2023
Next filing
Apr 3, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $84.6K +17.6K +3.74% $4.80* 489K Mar 27, 2023 Direct
transaction TTD Class A Common Stock Sale -$1.06M -17.6K -3.61% $60.00 471K Mar 27, 2023 Direct F1, F2
transaction TTD Class A Common Stock Options Exercise $730K +51.3K +10.88% $14.25* 522K Mar 27, 2023 Direct
transaction TTD Class A Common Stock Sale -$3.08M -51.3K -9.81% $60.07 471K Mar 27, 2023 Direct F1, F3
transaction TTD Class A Common Stock Options Exercise $921K +35K +7.43% $26.33 506K Mar 27, 2023 Direct
transaction TTD Class A Common Stock Sale -$2.11M -35K -6.91% $60.21 471K Mar 27, 2023 Direct F1, F4
transaction TTD Class A Common Stock Options Exercise $1.09M +36.4K +7.73% $30.00 507K Mar 27, 2023 Direct
transaction TTD Class A Common Stock Sale -$2.2M -36.4K -7.18% $60.28 471K Mar 27, 2023 Direct F1, F5
transaction TTD Class A Common Stock Conversion of derivative security $0 +337K +71.54% $0.00 808K Mar 27, 2023 Direct
transaction TTD Class A Common Stock Sale -$19.7M -324K -40.09% $60.86 484K Mar 27, 2023 Direct F1, F6
transaction TTD Class A Common Stock Sale -$802K -13.1K -2.7% $61.41 471K Mar 27, 2023 Direct F1, F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -17.6K -100% $0.00* 0 Mar 27, 2023 Class A Common Stock 17.6K $4.80 Direct F8
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -51.3K -100% $0.00* 0 Mar 27, 2023 Class A Common Stock 51.3K $14.25 Direct F9
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -35K -65.38% $0.00 18.5K Mar 27, 2023 Class A Common Stock 35K $26.33 Direct F10
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -36.4K -56.25% $0.00 28.3K Mar 27, 2023 Class A Common Stock 36.4K $30.00 Direct F11
transaction TTD Class B Common Stock Conversion of derivative security $0 -337K -13.53% $0.00 2.15M Mar 27, 2023 Class A Common Stock 337K $0.00 Direct F12
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.01 to $60.16, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.16 to $60.24, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.24 to $60.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.31 to $61.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.31 to $61.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F8 The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F9 The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F10 The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F11 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F12 Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.