David R. Pickles - 27 Mar 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles
Issuer symbol
TTD
Transactions as of
27 Mar 2023
Net transactions value
-$26,121,278
Form type
4
Filing time
29 Mar 2023, 20:00:56 UTC
Previous filing
17 Feb 2023
Next filing
03 Apr 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $84,576 +17,620 +3.7% $4.80* 488,550 27 Mar 2023 Direct
transaction TTD Class A Common Stock Sale $1,057,200 -17,620 -3.6% $60.00 470,930 27 Mar 2023 Direct F1, F2
transaction TTD Class A Common Stock Options Exercise $730,056 +51,250 +11% $14.24* 522,180 27 Mar 2023 Direct
transaction TTD Class A Common Stock Sale $3,078,588 -51,250 -9.8% $60.07 470,930 27 Mar 2023 Direct F1, F3
transaction TTD Class A Common Stock Options Exercise $921,163 +34,980 +7.4% $26.33 505,910 27 Mar 2023 Direct
transaction TTD Class A Common Stock Sale $2,106,146 -34,980 -6.9% $60.21 470,930 27 Mar 2023 Direct F1, F4
transaction TTD Class A Common Stock Options Exercise $1,092,636 +36,420 +7.7% $30.00 507,350 27 Mar 2023 Direct
transaction TTD Class A Common Stock Sale $2,195,398 -36,420 -7.2% $60.28 470,930 27 Mar 2023 Direct F1, F5
transaction TTD Class A Common Stock Conversion of derivative security $0 +336,924 +72% $0.000000 807,854 27 Mar 2023 Direct
transaction TTD Class A Common Stock Sale $19,710,241 -323,862 -40% $60.86 483,992 27 Mar 2023 Direct F1, F6
transaction TTD Class A Common Stock Sale $802,137 -13,062 -2.7% $61.41 470,930 27 Mar 2023 Direct F1, F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -17,620 -100% $0.000000* 0 27 Mar 2023 Class A Common Stock 17,620 $4.80 Direct F8
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -51,250 -100% $0.000000* 0 27 Mar 2023 Class A Common Stock 51,250 $14.24 Direct F9
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -34,980 -65% $0.000000 18,520 27 Mar 2023 Class A Common Stock 34,980 $26.33 Direct F10
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -36,420 -56% $0.000000 28,330 27 Mar 2023 Class A Common Stock 36,420 $30.00 Direct F11
transaction TTD Class B Common Stock Conversion of derivative security $0 -336,924 -14% $0.000000 2,152,996 27 Mar 2023 Class A Common Stock 336,924 $0.000000 Direct F12
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.01 to $60.16, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.16 to $60.24, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.24 to $60.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.31 to $61.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.31 to $61.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F8 The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F9 The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F10 The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F11 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F12 Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.