David R. Pickles - Feb 9, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Tahnil Davis, Attorney-in-Fact for David R. Pickles
Stock symbol
TTD
Transactions as of
Feb 9, 2023
Transactions value $
$0
Form type
4
Date filed
2/13/2023, 03:47 PM
Previous filing
Jan 25, 2023
Next filing
Feb 17, 2023

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -802K -100% $0.00* 0 Feb 9, 2023 Class B Common Stock 802K $0.08 Direct F1, F2
transaction TTD Class B Common Stock Options Exercise $0 +802K +63.97% $0.00 2.06M Feb 9, 2023 Class A Common Stock 802K $0.00 Direct F3
transaction TTD Employee Stock Opttion (Right To Buy) Options Exercise $0 -435K -100% $0.00* 0 Feb 9, 2023 Class B Common Stock 435K $0.34 Direct F4, F5
transaction TTD Class B Common Stock Options Exercise $0 +435K +21.16% $0.00 2.49M Feb 9, 2023 Class A Common Stock 435K $0.00 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 This option was previously reported as covering 80,178 shares at an exercise price of $0.819 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F2 The option was granted on January 20, 2015, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F3 Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F4 This option was previously reported as covering 43,481 shares at an exercise price of $3.36 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F5 The option was granted on December 9, 2015. The VCD was January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.