David R. Pickles - Jan 23, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Technology Officer, Director
Signature
/s/ Tahnil Davis, Attorney-in-Fact for David R. Pickles
Stock symbol
TTD
Transactions as of
Jan 23, 2023
Transactions value $
$0
Form type
4
Date filed
1/25/2023, 03:16 PM
Previous filing
Dec 5, 2022
Next filing
Feb 13, 2023

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -289K -100% $0.00* 0 Jan 23, 2023 Class B Common Stock 289K $0.02 Direct F1
transaction TTD Class B Common Stock Options Exercise $0 +289K +29.9% $0.00 1.25M Jan 23, 2023 Class A Common Stock 289K $0.00 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The option was granted on February 8, 2013. The Vesting Commencement Date ("VCD") was October 17, 2012. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F2 Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.