Jeffrey Terry Green - Dec 13, 2022 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: President and CEO, Director, 10%+ Owner
Signature: /s/ Jay Grant, Attorney-in-Fact for Jeffrey Terry Green
Stock symbol: TTD
Transactions as of: Dec 13, 2022
Transactions value $: $64,560
Form type: 4
Date filed: 12/15/2022, 07:25 PM
Previous filing: May 12, 2022
Next filing: Dec 16, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$64.6K	+4.12K	+0.59%	$15.67^*	703K	Dec 13, 2022	Direct
transaction	TTD	Class A Common Stock	Gift	$0	-4.12K	-0.59%	$0.00	699K	Dec 13, 2022	Direct	F1
transaction	TTD	Class A Common Stock	Gift	$0	+4.12K	+0.34%	$0.00	1.21M	Dec 13, 2022	See Footnote	F1, F2
transaction	TTD	Class A Common Stock	Conversion of derivative security	$0	+210K	+17.36%	$0.00	1.42M	Dec 13, 2022	See Footnote	F2
holding	TTD	Class A Common Stock						498K	Dec 13, 2022	See Footnote	F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-4.12K	-100%	$0.00^*	0	Dec 13, 2022	Class A Common Stock	4.12K	$15.67	Direct	F4
transaction	TTD	Class B Common Stock	Conversion of derivative security	$0	-210K	-0.69%	$0.00	30.3M	Dec 13, 2022	Class A Common Stock	210K		See Footnote	F2, F5
holding	TTD	Class B Common Stock						12.7M	Dec 13, 2022	Class A Common Stock	12.7M		See Footnote	F5, F6

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
F2	Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F3	Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F4	The option was granted on December 1, 2018, with a Vesting Commencement Date ("VCD") of December 1, 2021. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F5	Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F6	Represents securities held by various family trusts over which Mr. Green exercises investment and voting control. As a result, Mr. Green may be deemed to beneficially own such securities but disclaims such ownership except to the extent of his pecuniary interest therein.