Blake Jeffrey Grayson - Jan 18, 2022 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Financial Officer
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Blake Jeffrey Grayson
Stock symbol: TTD
Transactions as of: Jan 18, 2022
Transactions value $: -$539,317
Form type: 4
Date filed: 1/20/2022, 03:50 PM
Previous filing: Dec 20, 2021
Next filing: Feb 23, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$7.68K	+282	+0.17%	$27.24	170K	Jan 18, 2022	Direct
transaction	TTD	Class A Common Stock	Sale	-$20.5K	-282	-0.17%	$72.82	170K	Jan 18, 2022	Direct	F1
transaction	TTD	Class A Common Stock	Options Exercise	$10.3K	+380	+0.22%	$27.24	170K	Jan 18, 2022	Direct
transaction	TTD	Class A Common Stock	Sale	-$27.7K	-380	-0.22%	$72.82	170K	Jan 18, 2022	Direct	F1
transaction	TTD	Class A Common Stock	Options Exercise	$12.1K	+404	+0.24%	$30.00	170K	Jan 18, 2022	Direct
transaction	TTD	Class A Common Stock	Sale	-$29.4K	-404	-0.24%	$72.82	170K	Jan 18, 2022	Direct	F1
transaction	TTD	Class A Common Stock	Sale	-$492K	-6.77K	-3.99%	$72.65	163K	Jan 18, 2022	Direct	F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-282	-0.22%	$0.00	129K	Jan 18, 2022	Class A Common Stock	282	$27.24	Direct	F3
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-380	-0.84%	$0.00	45.1K	Jan 18, 2022	Class A Common Stock	380	$27.24	Direct	F4
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-404	-0.69%	$0.00	58.3K	Jan 18, 2022	Class A Common Stock	404	$30.00	Direct	F5

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.50 to $72.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3	The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F4	The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F5	The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.