Blake Jeffrey Grayson - Dec 16, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Kelli Faerber, Attorney-in-Fact for Blake Jeffrey Grayson
Stock symbol
TTD
Transactions as of
Dec 16, 2021
Transactions value $
-$3,251,966
Form type
4
Date filed
12/20/2021, 05:33 PM
Previous filing
Dec 2, 2021
Next filing
Jan 20, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$1.11M -12.8K -6.38% $87.11 188K Dec 16, 2021 Direct F1
transaction TTD Class A Common Stock Tax liability -$416K -4.77K -2.54% $87.11 183K Dec 16, 2021 Direct F1
transaction TTD Class A Common Stock Options Exercise $138K +5.08K +2.77% $27.24 188K Dec 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$385K -4.23K -2.25% $90.91 184K Dec 16, 2021 Direct F2, F3
transaction TTD Class A Common Stock Sale -$77.6K -850 -0.46% $91.27 183K Dec 16, 2021 Direct F2, F4
transaction TTD Class A Common Stock Options Exercise $51.5K +1.89K +1.03% $27.24 185K Dec 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$173K -1.89K -1.02% $91.48 183K Dec 16, 2021 Direct F2, F5
transaction TTD Class A Common Stock Options Exercise $60.9K +2.03K +1.11% $30.00 185K Dec 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$188K -2.03K -1.1% $92.40 183K Dec 16, 2021 Direct F2, F6
transaction TTD Class A Common Stock Sale -$1.06M -12.5K -6.85% $84.83 171K Dec 17, 2021 Direct F2, F7
transaction TTD Class A Common Stock Sale -$85.7K -1K -0.59% $85.72 170K Dec 17, 2021 Direct F2, F8

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -5.08K -3.78% $0.00 129K Dec 16, 2021 Class A Common Stock 5.08K $27.24 Direct F9
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -1.89K -3.99% $0.00 45.5K Dec 16, 2021 Class A Common Stock 1.89K $27.24 Direct F10
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2.03K -3.34% $0.00 58.7K Dec 16, 2021 Class A Common Stock 2.03K $30.00 Direct F11
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 27, 2019.
F2 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.25 to $91.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.26 to $91.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.28 to $91.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.91 to $92.46, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.51 to $85.35, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.58 to $86.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F9 The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F10 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F11 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.