Blake Jeffrey Grayson - Nov 15, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Tahnil Davis, Attorney-in-Fact for Blake Jeffrey Grayson
Stock symbol
TTD
Transactions as of
Nov 15, 2021
Transactions value $
-$1,596,464
Form type
4
Date filed
11/17/2021, 06:50 PM
Previous filing
Nov 3, 2021
Next filing
Dec 2, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$140K -1.32K -0.64% $105.45 205K Nov 15, 2021 Direct F1, F2
transaction TTD Class A Common Stock Tax liability -$93K -882 -0.43% $105.45 204K Nov 15, 2021 Direct F3
transaction TTD Class A Common Stock Options Exercise $138K +5.08K +2.49% $27.24 209K Nov 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$123K -1.17K -0.56% $105.06 208K Nov 16, 2021 Direct F4, F5
transaction TTD Class A Common Stock Sale -$85.3K -800 -0.38% $106.64 207K Nov 16, 2021 Direct F4, F6
transaction TTD Class A Common Stock Sale -$215K -2K -0.97% $107.45 205K Nov 16, 2021 Direct F4, F7
transaction TTD Class A Common Stock Sale -$120K -1.11K -0.54% $108.53 204K Nov 16, 2021 Direct F4, F8
transaction TTD Class A Common Stock Options Exercise $51.7K +1.9K +0.93% $27.24 206K Nov 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$91.4K -870 -0.42% $105.05 205K Nov 16, 2021 Direct F4, F9
transaction TTD Class A Common Stock Sale -$110K -1.03K -0.5% $106.81 204K Nov 16, 2021 Direct F4, F10
transaction TTD Class A Common Stock Options Exercise $60.6K +2.02K +0.99% $30.00 206K Nov 16, 2021 Direct F7
transaction TTD Class A Common Stock Sale -$131K -1.22K -0.59% $107.60 205K Nov 16, 2021 Direct F4, F11
transaction TTD Class A Common Stock Sale -$86.7K -800 -0.39% $108.40 204K Nov 16, 2021 Direct F4, F12
transaction TTD Class A Common Stock Options Exercise $572K +7.67K +3.76% $74.64 212K Nov 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$844K -7.67K -3.62% $110.00 204K Nov 16, 2021 Direct F4
transaction TTD Class A Common Stock Sale -$231K -2.07K -1.02% $111.38 202K Nov 17, 2021 Direct F4, F13
transaction TTD Class A Common Stock Sale -$58.9K -523 -0.26% $112.66 201K Nov 17, 2021 Direct F4, F14
transaction TTD Class A Common Stock Sale -$90.7K -800 -0.4% $113.41 201K Nov 17, 2021 Direct F4, F15

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -5.08K -3.64% $0.00 134K Nov 16, 2021 Class A Common Stock 5.08K $27.24 Direct F16
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -1.9K -3.86% $0.00 47.4K Nov 16, 2021 Class A Common Stock 1.9K $27.24 Direct F17
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2.02K -3.22% $0.00 60.7K Nov 16, 2021 Class A Common Stock 2.02K $30.00 Direct F18
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -7.67K -12.5% $0.00 53.7K Nov 16, 2021 Class A Common Stock 7.67K $74.64 Direct F19
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F2 Includes 5 shares acquired through the Employee Stock Purchase Plan on November 15, 2021.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F4 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.88 to $105.83, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.07 to $107.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.09 to $108.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.16 to $108.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.88 to $105.83, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.24 to $107.17, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.17 to $108.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F12 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.18 to $108.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F13 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.09 to $111.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F14 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.11 to $112.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F15 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $113.20 to $113.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F16 The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F17 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F18 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F19 The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.