Blake Jeffrey Grayson - Nov 1, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Tahnil Davis, Attorney-In-Fact for Blake Jeffrey Grayson
Stock symbol
TTD
Transactions as of
Nov 1, 2021
Transactions value $
-$770,553
Form type
4
Date filed
11/3/2021, 05:56 PM
Previous filing
Oct 20, 2021
Next filing
Nov 17, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $201K +7.37K +3.58% $27.24 214K Nov 1, 2021 Direct
transaction TTD Class A Common Stock Options Exercise $72.3K +2.65K +1.24% $27.24 216K Nov 1, 2021 Direct
transaction TTD Class A Common Stock Options Exercise $198K +6.58K +3.04% $30.00 223K Nov 1, 2021 Direct
transaction TTD Class A Common Stock Sale -$891K -12K -5.36% $74.54 211K Nov 1, 2021 Direct F1, F2
transaction TTD Class A Common Stock Sale -$350K -4.66K -2.21% $75.17 206K Nov 1, 2021 Direct F1, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -7.37K -5.02% $0.00 139K Nov 1, 2021 Class A Common Stock 7.37K $27.24 Direct F4
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2.65K -5.11% $0.00 49.3K Nov 1, 2021 Class A Common Stock 2.65K $27.24 Direct F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -6.58K -9.5% $0.00 62.7K Nov 1, 2021 Class A Common Stock 6.58K $30.00 Direct F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.10 to $75.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.10 to $75.22, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F5 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F6 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.