BLAKE JEFFREY GRAYSON - 01 Oct 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Financial Officer
Signature: /s/ Tahnil Davis, Attorney-In-Fact for Blake Jeffrey Grayson
Issuer symbol: TTD
Transactions as of: 01 Oct 2021
Net transactions value: -$692,574
Form type: 4
Filing time: 05 Oct 2021, 18:47:56 UTC
Previous filing: 20 Sep 2021
Next filing: 20 Oct 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$200,804	+7,373	+3.6%	$27.24	213,603	01 Oct 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$516,331	-7,373	-3.5%	$70.03	206,230	01 Oct 2021	Direct	F1
transaction	TTD	Class A Common Stock	Options Exercise	$72,254	+2,653	+1.3%	$27.24	208,883	01 Oct 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$185,790	-2,653	-1.3%	$70.03	206,230	01 Oct 2021	Direct	F1
transaction	TTD	Class A Common Stock	Options Exercise	$197,497	+6,583	+3.2%	$30.00	212,813	01 Oct 2021	Direct
transaction	TTD	Class A Common Stock	Sale	$461,007	-6,583	-3.1%	$70.03	206,230	01 Oct 2021	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-7,373	-4.6%	$0.000000	151,854	01 Oct 2021	Class A Common Stock	7,373	$27.24	Direct	F2
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-2,653	-4.7%	$0.000000	53,824	01 Oct 2021	Class A Common Stock	2,653	$27.24	Direct	F3
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-6,583	-8.4%	$0.000000	71,334	01 Oct 2021	Class A Common Stock	6,583	$30.00	Direct	F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2	The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F3	The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F4	The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.