Blake Jeffrey Grayson - Sep 16, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Financial Officer
Signature
/s/ Blake Jeffrey Grayson
Stock symbol
TTD
Transactions as of
Sep 16, 2021
Transactions value $
-$947,182
Form type
4
Date filed
9/20/2021, 08:45 PM
Previous filing
Aug 17, 2021
Next filing
Oct 5, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $201K +7.37K +3.52% $27.24 217K Sep 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$520K -7.37K -3.4% $70.54 210K Sep 16, 2021 Direct F1
transaction TTD Class A Common Stock Options Exercise $72.3K +2.65K +1.27% $27.24 212K Sep 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$187K -2.65K -1.25% $70.54 210K Sep 16, 2021 Direct F1
transaction TTD Class A Common Stock Options Exercise $197K +6.58K +3.14% $30.00 216K Sep 16, 2021 Direct
transaction TTD Class A Common Stock Sale -$464K -6.58K -3.04% $70.54 210K Sep 16, 2021 Direct F1
transaction TTD Class A Common Stock Sale -$246K -3.4K -1.62% $72.50 206K Sep 16, 2021 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -7.37K -4.43% $0.00 159K Sep 16, 2021 Class A Common Stock 7.37K $27.24 Direct F2
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2.65K -4.49% $0.00 56.5K Sep 16, 2021 Class A Common Stock 2.65K $27.24 Direct F3
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -6.58K -7.79% $0.00 77.9K Sep 16, 2021 Class A Common Stock 6.58K $30.00 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F3 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F4 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.