BLAKE JEFFREY GRAYSON - 16 Sep 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Financial Officer
Signature
/s/ Blake Jeffrey Grayson
Issuer symbol
TTD
Transactions as of
16 Sep 2021
Net transactions value
-$947,182
Form type
4
Filing time
20 Sep 2021, 20:45:56 UTC
Previous filing
17 Aug 2021
Next filing
05 Oct 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $200,804 +7,373 +3.5% $27.24 216,998 16 Sep 2021 Direct
transaction TTD Class A Common Stock Sale $520,091 -7,373 -3.4% $70.54 209,625 16 Sep 2021 Direct F1
transaction TTD Class A Common Stock Options Exercise $72,254 +2,653 +1.3% $27.24 212,278 16 Sep 2021 Direct
transaction TTD Class A Common Stock Sale $187,143 -2,653 -1.2% $70.54 209,625 16 Sep 2021 Direct F1
transaction TTD Class A Common Stock Options Exercise $197,497 +6,583 +3.1% $30.00 216,208 16 Sep 2021 Direct
transaction TTD Class A Common Stock Sale $464,365 -6,583 -3% $70.54 209,625 16 Sep 2021 Direct F1
transaction TTD Class A Common Stock Sale $246,138 -3,395 -1.6% $72.50 206,230 16 Sep 2021 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -7,373 -4.4% $0.000000 159,227 16 Sep 2021 Class A Common Stock 7,373 $27.24 Direct F2
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2,653 -4.5% $0.000000 56,477 16 Sep 2021 Class A Common Stock 2,653 $27.24 Direct F3
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -6,583 -7.8% $0.000000 77,917 16 Sep 2021 Class A Common Stock 6,583 $30.00 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F3 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F4 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.