Key facts
- This page summarizes Keith Cramer's Form 4 filing for MediaAlpha, Inc. (MAX).
- 3 reported transactions and 1 derivative row are listed below.
- Accepted by SEC: 21 Jun 2021, 19:01.
Keith Cramer - 17 Jun 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)
- Reporting relationship
- SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS
- Issuer ticker
- MAX
- Reported as of
- 17 Jun 2021
- Net transaction value
- -$333,285
- SEC form
- 4
- Accepted by SEC
- 21 Jun 2021, 19:01:28 UTC
- Prior SEC filing
- 19 May 2021
- Next SEC filing
- 01 Jul 2021
- Source filing
- View source filing
- Reporting owner signature
- /s/ Lance Martinez, attorney-in-fact
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
Keith Cramer filed Form 4 for MediaAlpha, Inc. (MAX) on 21 Jun 2021.
Change
- Previous filing in this sequence was filed on 19 May 2021.
- Current net transaction value: -$333,285.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
MAX
transaction
Class A Common Stock
Conversion of derivative security
- Transaction value
- $0
- Shares
- +11,750
- Change %
- +62%
- Price
- $0.000000
- Shares after
- 30,652
- Date
- 17 Jun 2021
- Ownership
- Direct
- Footnotes
- F1
MAX
transaction
Class A Common Stock
Sale
- Transaction value
- $333,285
- Shares
- -8,500
- Change %
- -28%
- Price
- $39.21
- Shares after
- 22,152
- Date
- 17 Jun 2021
- Ownership
- Direct
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
MAX
transaction
Derivative
Class B-1 Units of QL Holdings LLC and Class B Common Stock
Conversion of derivative security
- Transaction value
- $0
- Shares
- -11,750
- Change %
- -4%
- Price
- $0.000000
- Shares after
- 283,300
- Date
- 17 Jun 2021
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 11,750
- Exercise price
- Footnotes
- F1, F2
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 2 footnotes
Footnote F1
On June 17, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
Footnote F2
Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.
SEC remarks
SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS