Keith Cramer - May 17, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS
Signature: /s/ Lance Martinez, attorney-in-fact
Stock symbol: MAX
Transactions as of: May 17, 2021
Transactions value $: -$231,804
Form type: 4
Date filed: 5/19/2021, 04:53 PM
Next filing: Jun 21, 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Sale	-$232K	-6.62K	-25.94%	$35.01	18.9K	May 17, 2021	Direct	F1, F2

Showing 1 to 1 of 1 entries

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.
F2	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $35.00 to $35.05 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS