Jeffrey B. Coyne - May 5, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Stock symbol
MAX
Transactions as of
May 5, 2021
Transactions value $
$0
Form type
4
Date filed
5/7/2021, 01:55 PM
Next filing
Mar 17, 2022

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Award $0 +21.9K $0.00 21.9K May 5, 2021 Class A Common Stock 21.9K $0.00 Direct F1, F2, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents grant of restricted stock units ("RSUs") under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F2 One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F3 Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.