Wenbin Qiu - 17 Mar 2026 Form 3 Insider Report for Baozun Inc. (BZUN)

Role
Chief Executive Officer, Director
Signature
/s/ Vincent Wenbin Qiu
Issuer symbol
BZUN
Transactions as of
17 Mar 2026
Net transactions value
$0
Form type
3
Filing time
17 Mar 2026, 08:12:17 UTC
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Qiu Wenbin Chief Executive Officer, Director NO. 1-9, LANE 510, WEST JIANGCHANG ROAD, SHANGHAI, CHINA /s/ Vincent Wenbin Qiu 17 Mar 2026 0001975717

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
holding BZUN American Depositary Shares 20,000 17 Mar 2026 Direct
holding BZUN American Depositary Shares 1,318,122 17 Mar 2026 Held by JESFUND (SINGAPORE) PTE. LTD, a Singapore company wholly owned by the reporting person
holding BZUN Class A Ordinary Shares 10,000 17 Mar 2026 Direct
holding BZUN Class A Ordinary Shares 10 17 Mar 2026 Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person
holding BZUN Class B Ordinary Shares 9,410,369 17 Mar 2026 Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
holding BZUN Restricted Stock Unit 17 Mar 2026 Class A Ordinary Shares 405,000 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 405,000 Restricted Stock Units ("RSUs") were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan on April 1, 2023, and such RSUs will vest on December 1, 2026.
F2 Each RSU represents the contingent right to receive one Class A ordinary share of the Issuer.