| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| D LOREN ROBERT W | CEO and Chairman, Director, 10%+ Owner | C/O XCEL BRANDS, INC., 550 SEVENTH AVENUE, 11TH FLOOR, NEW YORK | /s/ Robert D'Loren | 05 Aug 2025 | 0001086742 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Common Stock | Purchase | $136,620 | +124,200 | +48% | $1.10 | 383,885 | 04 Aug 2025 | Direct | |
| transaction | XELB | Common Stock | Award | $117,519 | +85,159 | +22% | $1.38 | 469,044 | 04 Aug 2025 | Direct | |
| holding | XELB | Common Stock | 60,731 | 04 Aug 2025 | See Footnote | F1 |
| Id | Content |
|---|---|
| F1 | Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power |