Roger H. Ballou - Jul 31, 2023 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: Director
Signature: Tracy A. Crum, Attorney in Fact
Stock symbol: BFH
Transactions as of: Jul 31, 2023
Transactions value $: $100,272
Form type: 4
Date filed: 8/1/2023, 04:24 PM
Previous filing: Jun 20, 2023
Next filing: Jun 20, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Purchase	$100K	+2.4K	+7.4%	$41.78	34.8K	Jul 31, 2023	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $41.69 to $41.88, inclusive. The reporting person undertakes to provide to Bread Financial Holdings, Inc., any security holder of Bread Financial Holdings, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein.
F2	The total amount of securities beneficially owned includes: (a) 18,137 unrestricted shares; (b) 568 unvested restricted stock units granted 7/1/14; (c) 486 unvested restricted stock units granted 6/29/15; (d) 699 unvested restricted stock units granted 6/27/16; (e) 655 unvested restricted stock units granted 6/26/17; (f) 761 unvested restricted stock units granted 6/25/18; (g) 1,114 unvested restricted stock units granted 6/24/19; (h) 3,432 unvested restricted stock units granted 6/22/20; (i) 1,408 unvested restricted stock units granted 6/15/21; (j) 2,650 unvested restricted stock units granted 6/15/22; and (k) 4,932 unvested restricted stock units granted 6/15/23.

Content

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $41.69 to $41.88, inclusive. The reporting person undertakes to provide to Bread Financial Holdings, Inc., any security holder of Bread Financial Holdings, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein.

The total amount of securities beneficially owned includes: (a) 18,137 unrestricted shares; (b) 568 unvested restricted stock units granted 7/1/14; (c) 486 unvested restricted stock units granted 6/29/15; (d) 699 unvested restricted stock units granted 6/27/16; (e) 655 unvested restricted stock units granted 6/26/17; (f) 761 unvested restricted stock units granted 6/25/18; (g) 1,114 unvested restricted stock units granted 6/24/19; (h) 3,432 unvested restricted stock units granted 6/22/20; (i) 1,408 unvested restricted stock units granted 6/15/21; (j) 2,650 unvested restricted stock units granted 6/15/22; and (k) 4,932 unvested restricted stock units granted 6/15/23.