Roger H. Ballou - Jun 15, 2023 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: Director
Signature: Benjamin L. Morgan, Attorney in Fact
Stock symbol: BFH
Transactions as of: Jun 15, 2023
Transactions value $: $0
Form type: 4
Date filed: 6/20/2023, 04:14 PM
Previous filing: Feb 2, 2023
Next filing: Aug 1, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Award		+4.93K	+17.93%		32.4K	Jun 15, 2023	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The new grant is for 4,932 shares of common stock represented by restricted stock units, which will vest on the earlier of (i) June 15, 2033 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 15, 2024.
F2	The total amount of securities beneficially owned includes: (a) 14,948 unrestricted shares; (b) 789 unvested restricted stock units granted 7/1/13; (c) 568 unvested restricted stock units granted 7/1/14; (d) 486 unvested restricted stock units granted 6/29/15; (e) 699 unvested restricted stock units granted 6/27/16; (f) 655 unvested restricted stock units granted 6/26/17; (g) 761 unvested restricted stock units granted 6/25/18; (h) 1,114 unvested restricted stock units granted 6/24/19; (i) 3,432 unvested restricted stock units granted 6/22/20; (j) 1,408 unvested restricted stock units granted 6/15/21; (k) 2,650 unvested restricted stock units granted 6/15/22; and (l) the new grant for 4,932 restricted stock units.

Content

The new grant is for 4,932 shares of common stock represented by restricted stock units, which will vest on the earlier of (i) June 15, 2033 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 15, 2024.

The total amount of securities beneficially owned includes: (a) 14,948 unrestricted shares; (b) 789 unvested restricted stock units granted 7/1/13; (c) 568 unvested restricted stock units granted 7/1/14; (d) 486 unvested restricted stock units granted 6/29/15; (e) 699 unvested restricted stock units granted 6/27/16; (f) 655 unvested restricted stock units granted 6/26/17; (g) 761 unvested restricted stock units granted 6/25/18; (h) 1,114 unvested restricted stock units granted 6/24/19; (i) 3,432 unvested restricted stock units granted 6/22/20; (j) 1,408 unvested restricted stock units granted 6/15/21; (k) 2,650 unvested restricted stock units granted 6/15/22; and (l) the new grant for 4,932 restricted stock units.