Todd E. Vogensen - 14 Mar 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief Financial Officer
Signature: /s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol: PRPL
Transactions as of: 14 Mar 2025
Net transactions value: -$11,238
Form type: 4
Filing time: 18 Mar 2025, 16:03:16 UTC
Previous filing: 18 Mar 2025
Next filing: 02 Apr 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Options Exercise		+43,210			43,210	14 Mar 2025	Direct	F1
transaction	PRPL	Class A Common Stock	Tax liability	$11,238	-12,488	-29%	$0.8999	30,722	14 Mar 2025	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	-43,210	-33%	$0.000000	86,420	14 Mar 2025	Class A Common Stock	43,210		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2	Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.