Jeffery Scott Kerby - 15 Mar 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief of Owned Retail
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
15 Mar 2025
Net transactions value
-$2,827
Form type
4
Filing time
18 Mar 2025, 16:03:04 UTC
Previous filing
21 Jun 2024
Next filing
02 Apr 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +9,186 +20% 54,647 15 Mar 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability $2,827 -3,142 -5.7% $0.8999 51,505 15 Mar 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -9,186 -50% $0.000000 9,186 15 Mar 2025 Class A Common Stock 9,186 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.