George Turner Ulrich - 15 Mar 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Principal Accounting Officer
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
15 Mar 2025
Net transactions value
-$3,246
Form type
4
Filing time
18 Mar 2025, 16:02:32 UTC
Previous filing
21 Jun 2024
Next filing
02 Apr 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +4,253 +25% 21,127 15 Mar 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability $1,309 -1,455 -6.9% $0.8999 19,672 15 Mar 2025 Direct
transaction PRPL Class A Common Stock Options Exercise +6,292 +32% 25,964 15 Mar 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability $1,937 -2,152 -8.3% $0.8999 23,812 15 Mar 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -4,253 -100% $0.000000 0 15 Mar 2025 Class A Common Stock 4,253 Direct F1, F2
transaction PRPL Restricted Stock Units Options Exercise $0 -6,292 -50% $0.000000 6,292 15 Mar 2025 Class A Common Stock 6,292 Direct F1, F3
transaction PRPL Performance Stock Units Disposed to Issuer $0 -9,037 -100% $0.000000 0 15 Mar 2025 Class A Common Stock 0 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F4 On May 26, 2022, the Company granted Performance Stock Units that could vest on March 15, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.