Jack Roddy - 15 Mar 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief People Officer
Signature: /s/ Tricia McDermott, Attorney-in-Fact
Issuer symbol: PRPL
Transactions as of: 15 Mar 2025
Net transactions value: $0
Form type: 4
Filing time: 18 Mar 2025, 16:01:44 UTC
Previous filing: 18 Mar 2025
Next filing: 02 Apr 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Options Exercise		+10,666	+23%		57,453	15 Mar 2025	Direct	F1
transaction	PRPL	Class A Common Stock	Options Exercise		+11,499	+20%		68,952	15 Mar 2025	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	-10,666	-100%	$0.000000	0	15 Mar 2025	Class A Common Stock	10,666		Direct	F1, F2
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	-11,499	-50%	$0.000000	11,500	15 Mar 2025	Class A Common Stock	11,499		Direct	F1, F3
transaction	PRPL	Performance Stock Units	Disposed to Issuer	$0	-42,090	-100%	$0.000000	0	15 Mar 2025	Class A Common Stock	0		Direct	F1, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2	Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3	Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F4	On May 26, 2022, the Company granted Performance Stock Units that could vest on March 15, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.