Michael D. Hays - 02 Jan 2025 Form 4 Insider Report for NATIONAL RESEARCH CORP (NRC)

Role: CEO & President, Director
Signature: /s/ Michael D. Hays, by Heidi Hornung-Scherr, attorney-in-fact, pursuant to a POA previously filed with the SEC
Issuer symbol: NRC
Transactions as of: 02 Jan 2025
Net transactions value: +$131,884
Form type: 4
Filing time: 06 Jan 2025, 16:18:57 UTC
Previous filing: 04 Jan 2024
Next filing: 14 Jan 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	NRC	Common Stock	Options Exercise	$131,884	+10,014	+1006%	$13.17	11,009	02 Jan 2025	Direct
holding	NRC	Common Stock						76,095	02 Jan 2025	By Spouse	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	NRC	Employee Stock Option (right to buy)	Options Exercise	$0	-10,014	-100%	$0.000000	0	02 Jan 2025	Common Stock	10,014	$13.17	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The reporting person disclaims beneficial ownership of these shares.