Michael D. Hays - 02 Jan 2024 Form 4 Insider Report for NATIONAL RESEARCH CORP (NRC)

Role: CEO & President, Director
Signature: /s/ Michael D. Hays, by Heidi Hornung-Scherr, attorney-in-fact, pursuant to a POA previously filed with the SEC
Issuer symbol: NRC
Transactions as of: 02 Jan 2024
Net transactions value: -$20,925
Form type: 4
Filing time: 04 Jan 2024, 17:10:26 UTC
Previous filing: 29 Mar 2023
Next filing: 06 Jan 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	NRC	Common Stock	Options Exercise	$54,595	+2,904		$18.80	2,904	02 Jan 2024	Direct
transaction	NRC	Common Stock	Tax liability	$75,520	-1,909	-66%	$39.56	995	02 Jan 2024	Direct
holding	NRC	Common Stock						76,095	02 Jan 2024	By Spouse	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	NRC	Employee Stock Option (right to buy)	Options Exercise	$0	-2,904	-100%	$0.000000^*	0	02 Jan 2024	Common Stock	2,904	$18.80	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The reporting person disclaims beneficial ownership of these shares.