Marlo Michelle Cormier Platz - Nov 6, 2024 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role
SVP, CFO
Signature
/s/ Cade Newman, Attorney-in-Fact
Stock symbol
SBH
Transactions as of
Nov 6, 2024
Transactions value $
$0
Form type
4
Date filed
11/8/2024, 04:05 PM
Previous filing
Nov 27, 2023
Next filing
Nov 19, 2024

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SBH Restricted stock units Award $0 +8.95K $0.00 8.95K Nov 6, 2024 Common Stock 8.95K Direct F1, F2
transaction SBH Restricted stock units Award $0 +2.84K $0.00 2.84K Nov 6, 2024 Common Stock 2.84K Direct F1, F3
transaction SBH Restricted stock units Award $0 +4.87K $0.00 4.87K Nov 6, 2024 Common Stock 4.87K Direct F1, F4
transaction SBH Restricted stock units Award $0 +8.73K $0.00 8.73K Nov 6, 2024 Common Stock 8.73K Direct F1, F5
transaction SBH Restricted stock units Award $0 +37.8K $0.00 37.8K Nov 6, 2024 Common Stock 37.8K Direct F1, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted stock units convert into common stock on a one-for-one basis.
F2 Reflects earned performance stock units (PSUs). The PSUs were granted on November 3, 2021, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2024.
F3 Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2023 and ending on September 30, 2024).
F4 Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2023 and ending on September 30, 2024).
F5 Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2023 and ending on September 30, 2024).
F6 The restricted stock units vest in three equal annual installments beginning on November 15, 2025.