Denise Paulonis - 01 Oct 2024 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role: President & CEO, Director
Signature: /s/ Cade Newman, Attorney-in-Fact
Issuer symbol: SBH
Transactions as of: 01 Oct 2024
Net transactions value: -$142,508
Form type: 4
Filing time: 02 Oct 2024, 21:10:32 UTC
Previous filing: 30 May 2024
Next filing: 08 Nov 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SBH	Common Stock	Options Exercise	$0	+28,282	+17%	$0.000000	199,108	01 Oct 2024	Direct
transaction	SBH	Common Stock	Tax liability	$142,508	-10,564	-5.3%	$13.49	188,544	01 Oct 2024	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SBH	Restricted stock units	Options Exercise	$0	-28,282	-100%	$0.000000	0	01 Oct 2024	Common Stock	28,282		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted stock units convert into common stock on a one-for-one basis.
F2	The restricted stock units vested in three equal annual installments beginning on October 1, 2022.