Denise Paulonis - 01 Oct 2023 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role: President & CEO, Director
Signature: /s/ Cade Newman, Attorney-in-Fact
Issuer symbol: SBH
Transactions as of: 01 Oct 2023
Net transactions value: -$88,518
Form type: 4
Filing time: 03 Oct 2023, 16:05:06 UTC
Previous filing: 01 Jun 2023
Next filing: 03 Nov 2023
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SBH	Common Stock	Options Exercise	$0	+28,281	+34%	$0.000000	111,146	01 Oct 2023	Direct
transaction	SBH	Common Stock	Tax liability	$88,518	-10,563	-9.5%	$8.38	100,583	01 Oct 2023	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SBH	Restricted stock units	Options Exercise	$0	-28,281	-50%	$0.000000	28,282	01 Oct 2023	Common Stock	28,281		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted stock units convert into common stock on a one-for-one basis.
F2	The restricted stock units vest in three equal annual installments beginning on October 1, 2022.