Denise Paulonis - 01 Oct 2022 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role: President & CEO, Director
Signature: /s/ Cade Newman, Attorney-in-Fact
Issuer symbol: SBH
Transactions as of: 01 Oct 2022
Net transactions value: -$86,776
Form type: 4
Filing time: 04 Oct 2022, 16:05:54 UTC
Previous filing: 01 Sep 2022
Next filing: 04 Nov 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SBH	Common Stock	Options Exercise	$0	+28,281	+92%	$0.000000	58,957	01 Oct 2022	Direct
transaction	SBH	Common Stock	Tax liability	$86,776	-6,887	-12%	$12.60	52,070	01 Oct 2022	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SBH	Restricted stock units	Options Exercise	$0	-28,281	-33%	$0.000000	56,563	01 Oct 2022	Common Stock	28,281		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted stock units convert into common stock on a one-for-one basis.
F2	The restricted stock units vest in three equal installments beginning on October 1, 2022.