William Landman - Jul 1, 2022 Form 4 Insider Report for Zeta Global Holdings Corp. (ZETA)

Role: Director
Signature: /s/ Steven Vine, Attorney-in-fact
Stock symbol: ZETA
Transactions as of: Jul 1, 2022
Transactions value $: $24,996
Form type: 4
Date filed: 7/6/2022, 07:15 PM
Previous filing: Apr 5, 2022
Next filing: Oct 4, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	ZETA	Class A Common Stock	Award	$0	+35.1K	+1792.24%	$0.00	37.1K	Jul 1, 2022	Direct	F1
transaction	ZETA	Class A Common Stock	Award	$25K	+5.53K	+14.91%	$4.52	42.6K	Jul 1, 2022	Direct	F2
transaction	ZETA	Class A Common Stock	Other	$0	-9.82M	-98%	$0.00	200K	Jul 1, 2022	By CMS Platinum Fund, L.P.	F3, F4
holding	ZETA	Class A Common Stock						1.85K	Jul 1, 2022	By CMS Sub Management Company	F5, F6
holding	ZETA	Class A Common Stock						1.94K	Jul 1, 2022	By Capital Management Systems, LLC	F5, F7
holding	ZETA	Class A Common Stock						36.7K	Jul 1, 2022	By CMS Holdco, LLC	F5, F8
holding	ZETA	Class A Common Stock						1.3M	Jul 1, 2022	By CMS Back-End Entity VII-A, L.P.	F5, F9
holding	ZETA	Class A Common Stock						185	Jul 1, 2022	By MSPS Platinum, Inc.	F5, F10
holding	ZETA	Class A Common Stock						47.9K	Jul 1, 2022	By Mainline Special Opportunities Fund, LP	F11
holding	ZETA	Class A Common Stock						405K	Jul 1, 2022	By CMS/CAIVIS Partners	F12
holding	ZETA	Class A Common Stock						607K	Jul 1, 2022	By Spouse

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents an award of restricted stock which vests in four equal installments on July 1, 2023, October 1, 2023, January 1, 2024 and April 1, 2024.
F2	Represents payment of the reporting person's quarterly retainer for director services in the form of restricted stock pursuant to Issuer's 2021 Incentive Award Plan. The restricted stock vests as to 25% of the award one year from the grant date and as to the remaining 75% in four equal quarterly installments beginning on the first anniversary of the grant date.
F3	Represents a pro rata distribution in-kind of shares of Class A Common Stock by CMS Platinum Fund, L.P. ("CMS") for no consideration (the "Distribution").
F4	Securities held directly by CMS, of which CMS Platinum Associates, L.P. is general partner, and then MSPS Platinum, Inc. is the general partner of CMS Platinum Associates, L.P. William Landman is a director and executive officer of MSPS Platinum, Inc. Each of MSPS Platinum, Inc., CMS Platinum Associates, L.P. and Mr. Landman disclaims beneficial ownership of the shares held directly by CMS except to the extent of their pecuniary interest therein, if any.
F5	Includes shares of Class A Common Stock acquired in the Distribution, which acquisition was exempt under Rule 16a-9.
F6	Securities held directly by CMS Sub Management Company, a Pennsylvania corporation, of which Mr. Landman is a director and executive officer. Mr. Landman disclaims beneficial ownership of the shares held directly by CMS Sub Management Company except to the extent of his pecuniary interest therein, if any.
F7	Securities held directly by Capital Management Systems, LLC, of which Mr. Landman is a managing member. Mr. Landman disclaims beneficial ownership of the shares held directly by Capital Management Systems, LLC except to the extent of his pecuniary interest therein, if any.
F8	Securities held directly by CMS Holdco, LLC, of which Mr. Landman is a managing member. Mr. Landman disclaims beneficial ownership of the shares held directly by CMS Holdco, LLC except to the extent of his pecuniary interest therein, if any.
F9	Securities held directly by CMS Back-End Entity VII-A, L.P. ("CMSBE"), of which CMS Sub Management Company ("CMSSM") is the general partner. Mr. Landman is a director and executive officer of CMSSM. Each of CMSSM and Mr. Landman disclaims beneficial ownership of the shares held directly by CMSBE except to the extent of their pecuniary interest therein, if any.
F10	Securities held directly by MSPS Platinum, Inc., a Delaware corporation, of which Mr. Landman is a director and executive officer. Mr. Landman disclaims beneficial ownership of the shares held directly by MSPS Platinum, Inc. except to the extent of his pecuniary interest therein, if any.
F11	Securities held directly by MainLine Special Opportunities Fund, L.P. ("MainLine"), of which MainLine SO Associates, L.P. is general partner, and then MainLine SO GP, LLC is the general partner of MainLine's general partner. Mr. Landman is MainLine SO GO, LLC's manager. Mr. Landman, MainLine SO GP, LLC and MainLine SO Associates, L.P. disclaim beneficial ownership of the shares held directly by MainLine except to the extent of their pecuniary interest therein, if any.
F12	Securities held directly by CMS/CAIVIS Partners, a Pennsylvania general partnership, of which Mr. Landman is a partner. Mr. Landman disclaims beneficial ownership of the shares held directly by CMS/CAIVIS Partners except to the extent of his pecuniary interest therein, if any.